Marketing Analytics

ProIndia Services provides tools and a proven methodology to integrate data gathered from campaigns, social media, website traffic, and search engines with other enterprise ERP and CRM systems to provide a complete end-to-end view of marketing effectiveness.

Marketing 360° Analytics

Integrate your campaign data from the major digital marketing platforms (Eloqua, Marketo, Pardot, Hubspot and Adobe) with social media metrics, website traffic, search engine data for integrated analytics.

B2C Marketing Analytics

Receive guidance from the world's most elite group of decision support professionals on how to develop key enterprise metrics for measuring efficiency of B2C marketing.

B2B Marketing Analytics

Receive guidance from the world's most elite group of decision support professionals on how to develop key enterprise metrics for measuring efficiency of B2B marketing.

Campaign-to-Cash Analytics

Understand how the dollars you are investing into your campaigns are creating more business. Integrate data across marketing, CRM, and ERP platforms to truly measure campaign-to-cash effectiveness.

Customer 360° Analytics

By leveraging big data technologies, businesses can gain a much more complete understanding of customer behavior. Why do they buy, how they prefer to shop, why they switch, what they’ll buy next, what factors lead them to recommend a company to others? To gain a 360 view of the customer, organizations need to be able to leverage internal and external sources of information, along with strong master data management, to assess customer sentiment.

Loyalty Analytics

PRO India helps businesses understand their loyalty program effectiveness in terms of participation, advocasy, and sales to drive revenue growth and brand awareness.

“Today’s marketers are challenged with understanding which campaigns and channels are most effective and most profitable. A 360° analytical view of marketing allows marketers to measure effectiveness in real-time and effectively build awareness for their brand. The end-result is providing qualified leads to their sales team.”